Augmenta

What is Augmenta? It's the "worlds first, actually convincing, augmented reality system. A face computer, real time capture device and retinal projector. A layer of magic, in front of your eyes."

It's also a great bit of CG and advertising from Sandwich Video, which is always a treat.

In reality, it's an ad for the Amazon Studios movie Creative Control featuring the likes of Jake Lodwick, Reggie Watts, Nora Zehetner and writer/director Benjamin Dickinson about the perils of immersing into VR. Couldn't be more timely.