My brother and I were discussing this Beatles USB Stick that contains all of the re-mastered CDs (mp3 and FLAC), mini-documentaries, digital replicants of the artwork and some liner notes. We both agree that it's somewhat shameful to charge $280 for a USB drive but that it's actually pretty well done and clever. My question is, if you're a diehard Beatles fan that wants to get their hands on the new version of the catalog are you more likely to buy the physical boxsets or something like this? Or is this a way for them to get around the fact that Beatles music and iTunes are still not friends?