Chris Crofton - "Side Effects"
posted 15 hours ago #
Sometimes I'm a little at a loss for words with some of the work I get to help release via yk Records. I try not to overhype or push the hyperbole too much but sometimes it's hard not to gush.
Today we released a video for "Side Effects" - the second single from Chris Crofton's upcoming album, I'm Your Man. It's a song about prescription drugs and Crofton's 20-year journey battling the right dosage. A problem that I think many people can empathize with in 2025.
The video, directed by Michael Carter, is a gorgeous piece of art. That's the hyperbole I'm afraid to go near but I love the casual cinematography, the narrative without explanation and the connection between the vehicle and the song subject. If you showed this at a film festival, everyone would love it.
Other notable facts: the lead guitar on the song from the bridge onwards is by Jim James of My Morning Jacket. That's a treat in itself! More on the song here but I do hope you'll just sit and watch the entire thing.
Today we released a video for "Side Effects" - the second single from Chris Crofton's upcoming album, I'm Your Man. It's a song about prescription drugs and Crofton's 20-year journey battling the right dosage. A problem that I think many people can empathize with in 2025.
The video, directed by Michael Carter, is a gorgeous piece of art. That's the hyperbole I'm afraid to go near but I love the casual cinematography, the narrative without explanation and the connection between the vehicle and the song subject. If you showed this at a film festival, everyone would love it.
Other notable facts: the lead guitar on the song from the bridge onwards is by Jim James of My Morning Jacket. That's a treat in itself! More on the song here but I do hope you'll just sit and watch the entire thing.