If you've got some free time coming up (and I know you do), please take a moment to read through this great series of articles; Indie Game: The Movie: The Case Study. Filmmakers James and Lissane go through a four piece study of their own film and share what worked best for them. They cover a lot of ground in their Overview, Tech & Audience, Theatrical & Tour, and Digital Distribution articles. Each piece is peppered with We're Not Louis CK and You Can Be, Too! - a healthy reminder that being Already Famous isn't the path to success but, rather, slowly building an audience is.