iTunes recycler

I think that the Tune Recycler is a decent enough idea - take your winning iTunes Pepsi bottle caps and submit them to these guys if you have no interest in downloading, installing, or messing with iTunes. They take the number and download an indie artists song, as to benefit them more-so than a major label artist. The point they make is that major label artists won't see a dime of the 99 cents because they are still recouping their costs, but isn't that all the more reason to go ahead and purchase their song? Try and help an artist you like recoup their cost? Again, not a half bad idea.. and I certainly can't argue with supporting an indie.