Jordan BCT Low

posted April 1, 2011 #

Jump Man
If you've read the blog before you should know that my interest in Sports and most things Sporting Related is fairly low. The legacy of Michael Jordan is an interesting historical phenomena but not something that stirs my brain very much. However, this interview with Tinker Hatfield, Nike designer, and his process of designing shoes with Michael Jordan is fascinating. The story is good but the design and the kinetic type animation will floor you. Be sure to drag/scroll through it and even pause it to fully appreciate all the little details that make this such a well crafted experience.

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