Logo, Bullshit & Co., Inc.

There's no way you haven't seen the new Yahoo Logo and the unescapable backlash. The best critique I've read so far is this Oliver Reichenstein writeup - Logo, Bullshit & Co, Inc that delves into the differences between brand design and brand management. It also does a good job of calling BS on the writeup about "making the logo in a weekend."

Personally, I think Yahoo has been doing good things lately. They have taken many steps to improve their brand equity and, for me, it's been working. I've really been thinking of Yahoo as making a comeback lately but this kind of misstep makes me think they're still not quite the informed company I'd want them to be.