It's a bummer that I was in SXSW during it's execution because the Old Spice Mr. Wolf Dog campaign is pretty amusing. It's over and done with now but they really went all out. The video campaign is hilarious amusing, the blog is perfectly absurd and they even released an album and ringtones.

Is it weird to be so entertained by a blatantly obvious ad campaign? I think when it's as open and forthcoming as this one, it's fine to embrace it. Engage Blue Collar Shirt!