MTV AWARDS 2016

Back in spring we were asked by MTV Italy to develop a visual concept that could adopt to a full on/off air campaign as well as traslate into digital content for the MTV Awards which took place in June 2016. The concept is based on the theory of "perpetual motion" and it involves bodies of different shapes smoothly and incessantly in action. CREDITS Direction: Ditroit Art Direction: Salvatore Giunta Design: Salvatore Giunta, Cristian Acquaro Lighting, Shading and Animation: Cristian Acquaro Simulation: Giovanni Mauro, Mauro Moretti Music and Sound Design: Smider Client: MTV Italia Creative Direction: Maria Cristina Cipriani Art Direction: Luca Dusio