Game Day 2013 Commercial: The Unaired SodaStream Ad
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...we could not use music from the film, we had approval on the creation of supporting soundscapes, custom radio recordings and also a full musical score in support of each animation. our trick, of course, being that each soundscape would be different depending on where you were looking at the site within the USA, and the weather outside at that time. each radio news report would be native to your location, should you have been alive in the 60s, and all the songs you heard on the radio would be imitations tracks of bands from the so-called british invasion of the US. in essence, we were striving to conjure up a disarmingly fragile series of moments in an otherwise rather raucous film, and these looping visual tangents would allow us to illustrate the various tonal elements of the film without having to seriously spoil any of it.Ultimately this idea was shelved because permission was given to use music clips from the film but, geez, what an idea! It's a bummer that it didn't make it into the final site but I'm glad (version) is getting to work with some big studios and expose their work to an even larger audience.
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