poor sony

Hopefully the new Sony iPod rival won't see the light of day in the US - as it is bigger, heavier, and from the looks of it, all around clunkier than the iPod. I'm really perplexed as to why no other company can come close to the simplicity of the iPod interface? I think Sony can give Apple a run for their money if they play their cards right, but this certainly isn't the right card.. not at all...