Project Drive-in

I'm having mixed feelings about Honda's Project Drive-In. On the one hand, they're raising awareness to a very niche but interesting problem - Drive-In Movie Theaters need help upgrading to digital technology in order to stay open. On the other hand, they're apparently running the awareness through an IndieGoGo Campaign to raise additional funds?

On the whole, it's a rather snazzy website that allows you to Vote for a particular Drive-In and nominate them to potentially receive a digital projector from Honda. Five projectors actually seems a little paltry but at least the site looks nice and raising awareness for something of this ilk can't be bad thing. Watch the promo video now.