posted March 19, 2012 #
I'm not sure
why they did it but Google has put together a rather impressive campaign for the betterment of online advertising called
Project Re:Brief. The site approaches four of the creators of some of the most well known ads - Coca-Cola, Volvo, Alka-Seltzer and Avis - and tasks them with re-imagining their campaigns for the digital world. I haven't had a chance to dig into the videos that go along with each brief but the
intro is pretty captivating - not to mention the page layouts for
each project.
Maybe Google is pushing to get better ads online or maybe they're just trying to rationalize that ads can be "good" in terms of popular culture but, whatever the reason, this project is certainly worth diving into.
