When Keegan sent me a link to check out the incredible design of The Build, I scoffed! This isn't a website! It's a movie playing in a browser! But then I realized, this is the future of websites. A few years ago something like this would never have been possible. This is a fully immersive site with near seamless transitions between sections, incredibly well done lettering and, maybe most importantly, interesting content. Even the credits are cool. I don't think every website is going to go this direction as we move forward but I'm happy to see that some are.