the idea

Mailbag link! Woo.. love it when people share. Check out The Screening Room - quirky, comical, short film based on the idea that the advertising industry has a way of taking a seemingly good idea and changing it into a ridiculous stereotype. Actually I feel like this is a concept that applies to any client / designer relationship in which the originator that conceived of the idea feels that the best concept of their is the original, unaltered, version. Definetly true at times, but sometimes a little bit of input can be beneficial. See.. ya get a good link and learned a lesson.